Sony announces BRAVIA XR OLED A80K series with Cognitive intelligence and immersive sound


Sony announced the new BRAVIA XR OLED A80K series powered by the Cognitive Processor XR. The newly launched OLED TV series takes vision and sound to the next level with the ingenious Cognitive Processor XR that thinks like a human brain offering a complete immersion in an experience that thrills and moves you and feels just like the world around us. In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also offers incredible sound with Sound-from-Picture Reality.

The new BRAVIA XR OLED A80K series is currently available in 195 cm (77), 164 cm (65) and one additional screen size 139 cm (55) will be launched soon. The A80K series has XR OLED Contrast Pro which boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness.

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The A80K series is loaded with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Auto Game Mode, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed enables to realize more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. Auto Game Mode, the TV automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5 consoles.

With the new A80K, experience improved pictures and sound harmony. Under the XR Sound Position, the sound comes directly from the screen with Acoustic Surface Audio+™. Triple actuators behind the TV vibrate to create acoustics that move with the picture.

Price and Availability:

ModelBest Buy (in INR)Availability Date
XR-55A80KTo be announced soon
XR-65A80K279,990/-22nd July 2022 onwards
XR-77A80K699,900/-22nd July 2022 onwards


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