Amazon Launches New Fire TV Experience on Fire TV Stick (3rd gen) and Fire TV Stick Lite

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Amazon is launching New Fire TV Experience on Fire TV Stick (3rd gen) and Fire TV Stick Lite starting today. The new UI offers a personal, faster and intuitive user experience. Featuring a simplified Main Menu, Find destination, user Profiles, and voice-first experience with Alexa, It’s Fire TV’s biggest experience update ever. 

  • Reimagined Design & Navigation: It’s now easier and faster to get to what you’re looking for. With Main Menu in the center of the screen, you can easily navigate to key destinations like Home, Find, Live, Library, Profiles and more. Click up to discover popular content and watch trailers or click down to browse expanded rows of shows and movies. Here, you can also access your apps, channels and games with the ability to pin and rearrange the order of your apps so you can easily access your favorites. With supported streaming services, you can now scroll over the app icon to quickly peek at what’s inside and begin playback, or simply jump into the app itself.
  • Redesigned “Home” Screen: The Home screen features a new look and feel and features content tailored to each profile and its user’s viewing preferences. You can find show and movie recommendations from subscription-based streaming services like Prime Video, Zee5, SonyLiv and Voot plus free content from ad supported apps. Content recommendations appear in the ‘Popular Movies & TV Shows’ row and will improve over time as you enjoy more shows and movies from your preferred content providers.
  • Improved Navigation with Alexa: Alexa allows you to use your voice to navigate throughout the UI, just say “Alexa, go to Live” or “Alexa, go to Find.” You can also say things like “Alexa, show me action movies” or “Alexa, switch to my profile.” Coming early next year, Alexa Explore will provide a dedicated destination where you can discover popular Alexa features, view connected smart home devices, see stocks, and more.
  • Library: Quickly jump to your watchlist by visiting Library on the Main Menu bar.

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