Gamestacy, funded by Sanjay Kumar and founded by Danish Sinha, and backed with investment by Sanjay Kumar (ex CEO of Atran India and Elior India), in association with Beamable, is launching Influenzer, a unique social, multiplayer mobile game that lets players live their ultimate social media fantasy.
Gamestacy is a mobile game studio that combines business expertise with extensive gaming knowledge to develop original mobile game IP. Gamestacy is currently testing six game titles for the mobile market – Influencer, Turny Road, Nuclear Reaction, Fashion Frenzy, Master Cook, and Age of Democracy.
Their debut title Influenzer is currently in soft launch and is poised to usher in a new option for gender inclusive games in the rapidly growing mobile games market. Gamestacy will accomplish this by training and empowering women gamers to become industry leaders and creating a more welcoming environment through their game titles and online social communities.
According to a joint report by Google and games market intelligence firm Niko Partners, India has the lowest overall percentage of women gamers in Asia, at 18%, However, with women constituting 42% of India’s overall smartphone base or about 210 million users, there is huge opportunity to broaden India’s gaming audience. Hiring in the gaming industry has gone up by 25-30% in the past six months with 20% of new hires being women in entry-level and senior leadership roles, according to staffing firm Team Lease.
The partnership with American company Beamable is critical to Gamestacy’s strategy of rapidly building and launching over a half-dozen gender inclusive games. Earlier this year, Beamable raised $5M in a per-series A round to build and deploy their live game services platform and make it really easy for game studios to add social, commerce, multiplayer, content management, and liveops tools to any game product. The same technology that powers Gamestacy has delivered powerful game features for hit mobile titles like Star Trek Timelines, and Game of Thrones Ascent.