Taking its success story forward, itel family becomes stronger with over 6 Crore + consumers in India. itel’s success story in India which has been driven by its customer-centric approach, innovative and affordable product portfolio, robust distribution network along with localised marketing communication approach. This festive season, itel customers would be able to enjoy the magical product portfolio of itel with its flagship premium smartphone Vision 1 in less than 7K, A48 in less than 6K, A25Pro in less than 5K and A23 in less than 4K making it affordable, accessible across all segments of buyers. itel Vision 1, itel A48, itel A25 Pro and itel A23 are priced at INR 6699, INR 5999, INR 4999 and INR 3799 respectively.
itel A48 is a magical combination of premium design aesthetics and super trendy features to fulfil all common needs of the aspirational millennials of tier 3 and below towns, be it financial transactions, virtual education for kids, entertainment or running a small scale business. itel A48 is clad in 15.49 cm (6.1 inch) HD+ IPS Waterdrop full screen display with in-cell technology and 2.5D TP lens providing a better screen design. Running on the latest Android™ 10 (Go Edition), itel A48 is powered with 1.4GHz quad-core processor for seamless multitasking functionality. In terms of memory configurations, the phone comes with 2GB RAM and 32GB of internal storage expandable up to 128GB.
The smartphone comes equipped with dual 5MP AF rear camera with LED flash and 5MP selfie camera—configured in the unique camera setup, adding to the premium look and feel of the phone. The front 5MP Big Pixel selfie camera with AI Beauty Mode is equipped with a flashlight to ensure bright and clear selfie, even in low light areas. It comes equipped with multiple camera effects like smart recognition, portrait mode, beauty mode, etc. which helps in capturing professional photograph with greater details. It is further adorned with 19.5:9 aspect ratio and 1560*720 resolution for immersive and cinematic video viewing.
The phone also comes with dual security features like fast face unlock and multifunctional fingerprint sensor. It features a shiny gradient dual-tone back colour finish and is available in gradation green, gradation purple and gradation black. These features are rare to find in a smartphone in such an affordable range.
To further fuel the festive cheer, itel has also launched a category disruptor, itel A25 Pro—new 2GB+32GB variant of itel A25 smartphone in a complete new packaging to offer consumers a host of features
itel A25 Pro
Running the powerful battery of 3020mAh and Android™ Pie 9.0 (Go Edition) OS, the itel A25 Pro is powered by 1.4GHz quad-core processor for better performance and connectivity and comes with the support of 4G VoLTE/ViLTE across all operator bands of India that enables better call connectivity and faster downloads at the same time. The power-packed smartphone also comes equipped with 2GB RAM, face unlock feature and 32GB internal storage along with a dedicated expandable memory up to 32GB.
itel also has Vision 1 3GB variant in its magical portfolio which was launched to reinstate itel’s vision to lead the change and power consumers’ ambitions which received a great response from the customers in both online and offline. All the units were sold out in 10 minutes in its first ever online sale on Flipkart.