Krafton, Inc. Acquires Thingsflow, An Interactive Content Production Firm

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KRAFTON, Inc. today announced it acquired thingsflow Inc., an interactive content production company known for Hellobot, a chat-based content platform that allows users to engage with bot-driven characters through dedicated apps and messenger services. As of May 2021, Hellobot has more than four million users throughout Korea and Japan.

“thingsflow is equipped with deep insights about content consumption trends that we can leverage to create new and innovative experiences for audiences globally,” said CH Kim, CEO of KRAFTON, Inc. “The company has a demonstrated history of successfully applying cutting-edge AI technologies to various services. Through KRAFTON’s partnership with thingsflow, we hope to build an exciting future full of joy through unique experiences only we can offer.”

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The acquisition of thingsflow reinforces KRAFTON’s commitment to leading and innovating the interactive entertainment industry by expanding how audiences interact with content. The company will work closely with Suji Lee, CEO of thingsflow, to tap into her and the team’s content production expertise to support existing services and develop new entertainment business models. Lee will continue leading the operation and expansion of existing thingsflow services and Between, the Korea-developed couple messenger service KRAFTON recently acquired.

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