Sony introduces Alpha ZV-E10, the new interchangeable-lens camera for creators

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Sony introduces Alpha ZV-E10
Sony introduces Alpha ZV-E10

Sony India today announced a compact and portable mirrorless camera with a feature-set optimized for vloggers and content creators – the new Alpha ZV-E10. The new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for creators.

At its core, the Alpha ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the Alpha ZV-E10 includes the acclaimed video-specific features favored in the popular digital camera ZV-1 including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted.

The Alpha ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video[ Real-time Eye AF for animals is not available in movie shooting.], Real-time Tracking[ Tracking” in the menu.] that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while shooting on-the-go and in challenging environments.

The new Alpha ZV-E10 camera offers electronic image stabilization with Active Mode[ Image crop in Active Mode. Active Mode is not available when recording at frame rates of 120 (100) fps, including S&Q] which delivers stable video recording even while walking and shooting hand-held.

The Alpha ZV-E10 features long battery performance with enough power to capture up to 125 minutes or 440 images on a full charge so the user can record for long periods without worry. Power can be supplied through a USB Type-C connector, allowing external batteries to power the camera for extended battery life when shooting on the go.

Availability and Pricing

The new ZV-E10 camera will be available across all Sony Centers Alpha Flagship stores, www.ShopatSC.com portal, major electronic stores and ecommerce websites (Amazon and Flipkart) from 20th September 2021 onwards.

ModelMRP (in INR)Availability
Alpha ZV-E10 (body only)59,490/-20th September 2021 onwards
Alpha ZV-E10L (with SELP1650 kit)69,990/-20th September 2021 onwards

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