Lexar, a leading global provider of memory and storage solutions, is set to expand its distribution channel in the Indian market, to cater to the growing demand for flash memory products in the country, especially among the burgeoning content creation community. According to recent research reports by EY, India’s online content creation market reached a value of approximately USD 4.5 billion in 2022 and is estimated to reach over USD 24 billion by 2028. The primary enabler of this content boom has been the extensive proliferation of internet and digital services in India.
In line with its commitment to the Indian market, Lexar will be rolling out an advanced and innovative range of high performance and capacity-driven flash memory solutions alongside powerful desktop memories, especially targeted towards both professional & budding photographers, videographers, gamers and content creators.
To ensure a smooth customer experience, Lexar plans to partner with the leading retail chains, e-commerce platforms, and distributors across India. These strategic collaborations will make Lexar’s products easily accessible to consumers, both in urban and rural areas, allowing them to benefit from Lexar’s technological expertise and exceptional service. Moreover, the company is setting the tone with energized digital campaigns and channel strategies, aimed at educating the customers on the innovative use of Lexar products from authorized distributors in India. Lexar will also be launching localized customer support channels in Tier 1 & Tier 2 cities to offer comprehensive after-sales service.
As a part of its growth plans, Lexar will be unveiling a comprehensive range of innovative product line up in the memory market. Lexar’s top selling products in the Indian market currently include SDXC cards that boast of larger storage capacities, faster read/write speeds, and extreme durability, and a range of CFexpress cards, including Type A and Type B variants with NVMe interfaces for cutting-edge storage solutions. Furthermore, Lexar caters to the needs of high-performance gaming with high-end DDR5 and DDR4 RAMs, as well as SSDs designed specifically for gaming enthusiasts.