Lexar, has announced the appointment of Redington India Ltd (RIL), a leading distribution and supply chain solutions provider, as its distribution partner in India. The strategic collaboration aims to expand the reach of Lexar’s award-winning memory and storage solutions across India by leveraging Redington’s extensive channel network.
Under this partnership, Redington will support the distribution of Lexar memory products such as DRAM, internal SSDs, portable gaming SSDs, in addition to microSD™ cards, catering to the growing demand among India’s photographers, videographers, gamers and content creators. Through this strategic partnership Lexar expects to achieve 25 percent market share in 3 years, by capitalizing and building on Redington’s commitment to make Lexar products available through its 60 branches channel network, to multiple partner outlets across the country.
Lexar’s award-winning product portfolio has a proven track record of allowing content creators to capture for longer, while offering blazing transfer speeds to accelerate workflows. The products are designed to enable photography and videography professionals and enthusiasts to get their best shot, while allowing gamers to play at their peak without worrying about load times, stuttering graphics, or game lag. Lexar product designs are rigorously tested with over 1,100 digital devices at the Lexar Quality Labs to assure performance, quality, compatibility, and dependability, making it one of the most uniquely designed and trusted brands in memory solutions.