LGunveiled the “xboom by will.i.am” audio collection, in a bid to establish xboom as the world’s most culturally relevant audio brand. LG Electronics Inc. (LGE Inc.) has partnered globally with multi-platinum artist and tech entrepreneur will.i.am, an American rapper, singer, songwriter, and record producer, as “Experiential Architect” to personally tune, design, and shape every product for the entire xboom range, making this one of the most substantive artist-brand integrations in consumer electronics. The debut lineup comprises AI-powered products—the xboom Bounce and xboom Grab—each engineered to deliver a signature sound profile characterized by warmth, balance, and next-generation intelligence.
All xboom by will.i.am products are professionally tuned to deliver a signature audio profile characterized by a balanced sound with warmer tones, and the product design is playfully compact, embodying will.i.am’s creative artistry is rooted in a lifelong engagement with pop culture.
LG leverages will.i.am extensive experience in understanding what people love and developing technology for creatives, fundamentally inspiring xboom’s product development, design, and brand marketing. For Indian consumers who treat their audio gear as a statement of identity, the xboom range arrives as both a technical and cultural proposition.
Both xboom Bounce and Grab are fortified with seamless AI capabilities that set them apart in the crowded Bluetooth speaker market. AI Sound conducts real-time analysis of the content being played, detecting whether a track is melody-driven, rhythm-heavy, or vocal-forward, and automatically adjusts the audio output to accentuate those qualities. For Indian listeners who move between Bollywood, hip-hop, Carnatic, and EDM across a single playlist, this means the speaker always responds to the music, not the other way around.
AI Calibration addresses one of India’s most common listening challenges: the dramatic shift between environments. Whether in a compact urban flat, a noisy commute, or an open rooftop gathering, the speaker instantly recognizes its surroundings and recalibrates its output to fill the space with ample, well-balanced sound, no manual EQ adjustment needed. AI Lighting adds a visual layer to the experience, keeping the speakers’ bar lights pulsing in multicolored sync with the music, transforming any setting into an immersive audio-visual moment.
Both speakers also support LE Audio Auracast, which connects multiple xboom units for a seamlessly synchronized audio output. Even without Auracast support on their smartphones, users can enjoy synchronized audio across units with the xboom speaker serving as the master unit — ideal for India’s joint family households and large group gatherings. The signature xboom sound is further enhanced by built-in tweeters and full-range units created by Peerless, the Danish premium transducer manufacturer with a legacy of almost 100 years.
