Motorola and Flipkart extend their strategic partnership, launch moto e6s and global-first...

Motorola and Flipkart extend their strategic partnership, launch moto e6s and global-first Smart TV in India

Motorola launched its first range of Motorola Smart TVs in the Indian market. The Motorola smart TV marks the smartphone brand’s entry into the consumer durables space and will be available in 7 variants in HD ready, Full HD, and Ultra HD (4K) starting at INR 13,999 from 29 September 2019. The 6th generation of the moto e family, moto e6s, was also announced today. Moto e6s offers the best of storage with no compromise and comes at an affordable price point of INR 7,999/-.

Moto E6s

The new moto e6s does justice to its tagline #AbNoCompromise delivering the best dual camera in this price range. The 13-megapixel (MP) main camera offers a large pixel size at 1.12µm and produces beautifully crisp snapshots. The 2 MP depth sensor and built-in bokeh mode allows users to blur out the foreground or background for great portrait shots. Equipped with an 8 MP front-facing camera, the moto e6s is perfect for selfies, and the 6.1-inch Max Vision HD+ display offers a top-notch viewing experience. Packed with a powerful 3000 mAh removable battery, moto e6s comes with a rear-mounted fingerprint sensor and a dedicated microSD card slot that creates room for an additional 512 GB of storage.

Just as the moto e6s was built with consumers in mind, the Android 9.0 Motorola smart TV was developed in partnership with Flipkart, with the Indian consumer in mind. Flipkart, a leader in Indian e-commerce space and a homegrown company, used its wealth of key customer insights and feedback, to ensure the Motorola Smart TV speaks directly to consumer needs. Such focus on the Indian consumer is unprecedented in the television market.

Motorola Smart TV

The 4K range of Motorola Smart TVs are powered by cutting-edge Dolby vision with HDR10, which allows for best-in-class brightness, in addition to 1.07 billion colors and an IPS panel. The smart TV also comes with revolutionary MEMC technology that enables seamless fluid, frame-to-frame motion and exceptional screen refresh rates, ideal for fast-paced gaming and high-octane action movies.

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They also come with a wireless AndroidTV Gamepad for a fantastic gaming experience. With Motorola’s AmphiSoundX, the in-built superior 30W speaker with DTS TruSurround Sound enables dialogue enhancement and provides astoundingly immersive surround sound. Consumers can also explore new entertainment opportunities and experience all-round ease with Google Assistant, Chromecast, and official Google Android Pie V9.0. Motorola TVs comes with BlazeX performance powered by unparalleled superior specs such as 2.25GB RAM, 16GB ROM, next gen fastest Triple core Mali GPU with Quad Core Processor.

Adding to the biggest announcement of the year, Mr. Prashanth Mani, Country Head and Managing Director, Motorola Mobility said “We are thrilled to announce moto e6s that will be disrupting the budget smartphone segment with its remarkable pricing and features. Apart from that, we are also excited to be entering a completely new category, i.e., smart televisions, in partnership with India’s largest e-commerce giant, Flipkart. This strategic partnership has been in existence for our smartphones and now we have taken it to another level. The Motorola Android TVs, just like our smartphones, are crafted to perfection keeping today’s consumers’ needs and expectations in mind. We are excited to explore this category with our trusted partner, Flipkart.”

Commenting on the launch, Mr. Adarsh Menon, Vice President and Head – Private Labels, Electronics and Furniture at Flipkart, said, “We at Flipkart are delighted to partner with Motorola to bring this industry-leading Smart TV to the country. This global-first move for the Motorola brand is a strong testament to the power of the Indian consumer and market. We have taken great care to listen to what our customers are looking for and have designed the TV based on their feedback. We look forward to a continued and fruitful relationship with Motorola, a brand that stands for the same values that Flipkart does — innovation and putting the customer first.”