StepSetGo (SSG), India’s fastest-growing fitness application is the second most engaging app in the free app category only after Aarogya Setu as per data presented by SimilarWeb. With more than 5.9 Million registered users, SSG leads the health and fitness app category across various metrics like Daily Active Users (450,000+), Monthly Active Users (1.54 million+), Daily Sessions per User and Time Spent.
Fitness apps which included home workouts experienced a boom in the COVID-19 era. SSG which focuses mainly on walking still leads in terms of day to day engagement as compared to its compatriots. Users spend an average of 12 minutes on the application spread across nearly 5 sessions per day.
When compared to other apps on the Indian Play Store, SSG’s domination is not just limited to the Indian fitness apps. Even in comparison with international fitness apps with more than 50 Million downloads worldwide; SSG still boasts the highest Daily Active Users, Monthly Active Users, & Daily Session per user – before and during the lockdown. In sessions per user, SSG has similar numbers compared to the social media giant Twitter.
Moreover, SSG has been able to successfully capture not just Tier 1 but Tier 2 and Tier 3 cities with users walking in 2,352 cities out of 4000 cities in India. It is interesting to note that if the SSG User base was a city, it would be 3rd most populated city, right after Mumbai and Delhi.
SSG instills amongst its users the motivation needed to make fitness a daily habit. The data by SimilarWeb endorsing highest engagement numbers on SSG confirms the fact that it has made a difference in the user’s general fitness levels before and post the lockdown, by keeping them active and interested.