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TCL launches RAY•DANZ Soundbar with Dolby Atmos Receives iF DESIGN AWARD 2020


TCL Electronics underlines its commitment to sound technology and innovation with the TCL 9 Series RAY•DANZ soundbar with Dolby Atmos (TS9030). The TCL RAY•DANZ soundbar receives the iF DESIGN AWARD 2020 for its design featuring TCL’s unique and innovative acoustic reflector technology. It’ll be globally available from May 2020.

 In pursuit of a better home cinematic experience delivered by a soundbar, TCL has developed the RAY•DANZ technology features uniquely rearward angled speakers that beam sound waves towards curved acoustic reflector units. This is a solution that directs sound outward in a wide pattern, providing a much larger sound stage than other soundbars on the market can offer without overly relying on digital processing.

This, together with a centrally positioned speaker to deliver dialogue and create a strong centre presence, and in combination with Dolby Atmos, delivers an immersive experience with a very wide sound stage. The RAY•DANZ technology utilizes advanced Dolby technology to deliver sounds that flow around which can be enjoyed anywhere inside the wide sound stage – no matter where the listener is seated, the experience is great! The 9 Series RAY•DANZ Soundbar with Dolby Atmos is also space conscious as it comes with a wall-mount for users to save space.

 Triple-Channel Speakers

 1) The Center Channel

A dedicated front-firing speaker and tweeter are used for the centre channel—an arrangement that is normally only reserved for more high-end home theatre systems. This dedicated channel provides clear dialogue and voice positioning for especially vocal content.

 2) The SurroundChannels

The surround speaker drivers fire backwards toward the curved acoustic reflector units, refracting various frequencies at precisely calculated angles that create a much wider and immersive sound stage compared to the most digital virtualizers on the market. Unique to the RAY•DANZ technologyis that it widens the sound stage by physical means instead of digital processing resulting in a much more natural sounding soundstage.

3) Wireless Subwoofer

A good subwoofer is all about the bass quality that distinguishes a quality system. Intense bass has a special capability of drawing the audience into the content. TheRAY•DANZSoundbar subwoofer connects wirelessly, delivering powerful, ground-shaking bass without all the tedious cabling.

 Also Read: TCL 8K & 4K QLED AI Android TV Series to Hit the Indian Market this June

How RAY•DANZ Technology Works

The combination of all three technologies provides an extremely wide and precise sound stage with great precision without any digital processing.

 Reflectors – Precisely angled drivers

The precisely angled speaker drivers fire towards a pair of curved acoustic reflectors that beam the higher frequencies spatially distributed into the room, which creates a wide sound stage for the audience.

 Wide Sound with Depth – Depth forward-focused sound field

Mid and lower-mid frequencies are predominantly reflected by a different section of the reflector, yielding more forward-focused sound fields. The slightly outward direction of the 9 Series RAY•DANZsound bar produces improved channel separation providing greater depth perception.

Clear Vocals – Accurate voice positioning

A dedicated front-firing loudspeaker system is used to reproduce the centre channel, providing accurate voice positioning and excellent voice intelligibility.

Rajat Negi
Rajat Negi
Rajat Negi is the founder of Gizmo Tech and is an active blogger and social media influencer. Rajat has contributed to several articles for various publishers. He also works as a social media influencer for various popular brands. Rajat can be reached at [email protected]


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