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HomeTechXiaomi India spins off POCO as an independent brand

Xiaomi India spins off POCO as an independent brand

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Xiaomi, India’s number one smartphone and smart TV brand, today announced an important change in company structure with POCO spinning off as a standalone brand.

POCO started as a sub-brand of Xiaomi in 2018 with a small team. Its first smartphone, POCO F1, was incredibly successful and remains an extremely popular phone till date. With this restructuring, POCO will run independently of Xiaomi with its own team and go to market strategy.

Also Read: POCO F1 6GB+128GB Announces an Temporary Price Drop of INR 2,000

Addressing the announcement, Manu Jain, Xiaomi Vice President and Xiaomi India Managing Director, said, “What started as a sub-brand in POCO has grown into its own identity in a short span of time. POCO F1 is an extremely popular phone across user groups, and remains a top contender in its category even in 2020. We feel the time is right to let POCO operate on its own now, which is why we’re excited to announce that POCO will spin off as an independent brand. Join me in wishing the POCO team the best!

Rajat Negi
Rajat Negihttps://www.gizmotech.in
Rajat Negi is the founder of Gizmo Tech and is an active blogger and social media influencer. Rajat has contributed to several articles for various publishers. He also works as a social media influencer for various popular brands. Rajat can be reached at [email protected]
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