Lexar, a leading global brand in memory and storage solutions, has announced the appointment of Clarion Computers, who is based out of Kolkata, as its strategic channel partner in West Bengal. The move comes as part of Lexar’s plan to further penetrate and expand its product distribution and sales in East India as a whole. Under this development, Lexar shall be strategically employing Clarion Computer’s massive network of more than 500 retail stores in the region, to make its comprehensive range of products available in the prominent locations of West Bengal in East India. Their focus will be on accelerating both channel and retail sales by re-selling and sub-distributing Lexar’s entire portfolio of memory solutions in the market.
The Indian market is massively penetrating right now with the rising use of digitization systems and introduction of advanced technologies across the industries. With this development, Lexar is well positioned to cater to the increasing demand of high-quality data storage devices in the market. Currently, Clarion computers is distributing Lexar’s entire SSD portfolio including their in-demand products in the Indian market such as NM800PRO with Heatsink, NM 760, NM610 NVMe, NM620 NVMe among others. Clarion will add Lexar’s DRAM portfolio shortly to penetrate the West Bengal and East India memory solutions market.
Lexar products are also available in all the leading retail and e-commerce outlets including Croma, Reliance Digital, Amazon, Flipkart etc. to ensure its widespread availability to the end consumer.